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Italian beauty secrets are revealed with this color protecting, Aloxxi Hydrating Shampoo. Enriched with olive and avocado oils, hydrolyzed keratin, and silk amino acids, this lush formula protects hair from the sun by preventing UV damage. It also helps repair and strengthen hair by containing a unique blend of 10 anti-aging extracts that protect and defend. The results are shiny, healthy, luminous hair.

Benefits:
Zero Sulfates, Parabens, and Sodium Chloride formula is non-stripping, non-drying, and ultra-gentle for chemically treated and colored hair
Keratin and botanical oils nourish and strengthen from the inside out to improve the hair condition
Unique blend of 10 anti-oxidant botanical extracts help prevent environmental damage that causes hair color to fade

Instantly refresh fashion color or tone natural or previously coloured hair with these conditioning colour masques. Featuring CDP Complex™ to Condition, Deposit and Protect color treated hair, InstaBoost adds beautiful colour while providing intense nourishment and shine. The extra-pigmented formulas add intense colour to pre-lightened platinum to medium blonde hair, or give a hint of colour to dark blonde to light brown hair while nourishing strands.

Features and benefits:
Cumulative results make colour more intense with each use
Contains CDP Complex to Condition, Deposit and Protect color treated hair
Deposits color in just 3-5 minutes
Can be used as a replacement to conditioner after shampooing

For those with golden tones on natural or previously coloured hair, cleanse with our InstaBoost Conditioning Color Shampoo available in Golden Heiress.

Whether it's to the salon, a show, or a tropical paradise, Aloxxi's Hair Goals tote will get you and your hair where it needs to go...in style!

Aloxxi Volumizing Whip provides soft, silky volume, defines waves, and nourishes hair while controlling frizz. This rich conditioning mousse provides soft, silky volume without crunch while protecting hair color from fading by helping to block damaging UV rays.

Benefits:
Lightweight formula for lift with movement
Hydrates dry hair
Creates smooth, wavy, or curly styles with body

Infused with an essential blend of nurturing oils and protective antioxidants, this lightweight smoothing serum instantly absorbs to create brilliant shine, while helping to smooth and restore elasticity. It helps protect colour and leaves hair smooth, shiny, manageable & healthy looking.

Infused with an essential blend of rich Cupuaçu Butter, nurturing oils and protective antioxidants, this weightless leave-in conditioning cream detangles while helping to protect moisture, tame frizz and restore moisture and elasticity to dry, unruly hair. Ingredients are known to provide intense hydration, tame frizz and help protect colour for smooth, shiny, manageable, healthy hair.

*Based on a clinical study using E7 Anti-Frizz Shampoo, E7 Anti-Frizz Conditioner and E7 Leave-In Conditioning Cream regimen vs. untreated hair. Individual results may vary.

Infused with an essential blend of nurturing oils and protective antioxidants, this extra-fine mist creates a high shine finish while taming frizz & fly-aways. It absorbs quickly, illuminates colour and won’t break down the hold of hairspray. It helps protect colour and leaves hair smooth, shiny, manageable & healthy looking.

Aloxxi's Reparative Shampoo renews damaged hair and restores hydration without stripping strands of nourishment. Infused with Advanced Repair Technology™ to strengthen and renew weak, depleted, color treated hair and coupled with Aloxxi’s ColourCare Complex, to protect from harmful UVA/UVB rays and help keep hair looking young and vibrant, Aloxxi’s Repair Collection is the best defense against dull, damaged, weak hair.

Benefits:
Reduces breakage and renews damaged hair
Restores hydration