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Italian beauty secrets are revealed with this color protecting, Aloxxi Hydrating Shampoo. Enriched with olive and avocado oils, hydrolyzed keratin, and silk amino acids, this lush formula protects hair from the sun by preventing UV damage. It also helps repair and strengthen hair by containing a unique blend of 10 anti-aging extracts that protect and defend. The results are shiny, healthy, luminous hair.

Benefits:
Zero Sulfates, Parabens, and Sodium Chloride formula is non-stripping, non-drying, and ultra-gentle for chemically treated and colored hair
Keratin and botanical oils nourish and strengthen from the inside out to improve the hair condition
Unique blend of 10 anti-oxidant botanical extracts help prevent environmental damage that causes hair color to fade

Infused with an essential blend of rich Cupuaçu Butter, nurturing oils and protective antioxidants, this nourishing cleanser and conditioning duo helps restore vital moisture & elasticity to dry, unruly hair while gently removing dirt and build-up. Provides intense hydration and tames frizz resulting in smooth, shiny, manageable, healthy and colour-protected hair.

*Based on a clinical study using E7 Anti-Frizz Shampoo, E7 Anti-Frizz Conditioner and E7 Leave-In Conditioning Cream regimen vs. untreated hair. Individual results may vary.

Bundle Includes:
1 - LUMINEXX Shade 3RRV
1 - LUMINEXX Shade 4CC
1 - LUMINEXX Shade 4RC
1 - LUMINEXX Whisk
1 - LUMINEXX Swatch Insert

Deliver shiny, healthier-looking hair with Aloxxi’s Blonde78® Liquid Acid Toners. Featuring Blonde78 Complex with Polyglutamic Acid known for delivering superior hydration and Acacia Collagen Powder + Pea Peptides known to help improve hair strength and elasticity. This ammonia-free formula is ideal for toning lightened hair, creating new shades and complementing a variety of application techniques. The acidic pH helps to restore the pH of pre-lightened hair. The results are beautifully balanced pastel blonde shades.

pH: 6.5-7.5
The pH of the mixed colour + developer at recommended mixing ratio ranges from 5.5 to 6.5.

Aloxxi Luminexx® Colour Mixing Whisk.

Aloxxi ULTRA HOT® Intense Semi-Permanent Fashion Color delivers a vibrant palette of shades with incredible shine.

Formulated with Advanced Direct Dye Technology for more even color results that fade on tone, all colors can be intermixed for easy customization. This technology contains positively charged cationic dyes that create a magnetic attraction to negatively charged hair for longer-lasting color results that fade on tone. The light, creamy consistency ensures even color distribution.

Benefits:
Intermixable shades offer endless possibilities
ULTRA HOT® Clear can be used to create pastel shades or as a shine intensifier on natural or color treated hair
Paraben-Free
Sulfate-Free
Gluten-Free
Cruelty-Free

View Aloxxi ULTRA HOT® Education Materials

Aloxxi Luminexx® Colour Brush